SOULE
Launching the editorial voice of a digital outlet for Black LGBTQIA+ communities, and growing it into a 50K-reader destination with a real-world events arm in three cities.
SOULE set out to be a home for Black LGBTQIA+ people online and in person. As founding Editor-in-Chief, I was brought in to define what the publication sounded like, who wrote for it, and how it would earn a loyal readership in a crowded media landscape.
- Set the editorial vision and launched the outlet’s content strategy from the ground up.
- Built the bench. I recruited, trained and managed a team of 10 writers and contributors across the U.S.
- Edited with data. I used content analytics to sharpen coverage, increasing time on site 40% and return visitors 30% over 12 months.
- Took the brand offline with monthly events in New York, Los Angeles and Atlanta, each drawing 100+ attendees.
- Brought in partners. I built relationships with LGBTQIA+ organizations and sponsors for Pride Month and cultural campaigns.
SOULE is where I proved the full media-brand playbook in one role: editorial, team leadership, audience analytics, live experiences and partnerships. It’s the same playbook I bring to a Head of Content seat.
Let’s build what’s next.
Open to Head of Content, Director of Podcast/Audio, Executive Producer, Creative Director and VP of Brand/Community roles. Los Angeles or remote.