Case Study 01 · Podcast

Jade + X. D.

Building “The Blackest Show About Nothing” into a weekly culture destination for Black listeners worldwide, from a 2014 side project to an independent media company with 150K+ followers.

RoleFounder, Executive Producer & Co-Host
Years2014–Present
CompanyJade and XD LLC · Independent
100KAvg. monthly downloads
150K+Followers across platforms
4.91★From 2,100+ ratings
85%Avg. listen-through
The Brief

Jade + X. D. launched in 2014 as Two Guys and A Girl, an Apple Podcasts–charting show averaging 10K downloads a week. The goal was to build something bigger: a weekly home for Black pop culture, comedy and conversation that listeners plan their week around.

I own the show end to end, including creative direction, production, distribution and business strategy.

What I Did
  • Built the team and the machine. I lead a co-host, a producer and freelance contractors across guest booking, post-production, publishing and cross-platform promotion. The show has released 570+ episodes on a weekly schedule.
  • Negotiated distribution and monetization. Spotify Partner podcast (2020–2021), plus deals with Stitcher and Spreaker. The show was part of Loud Speakers Network from 2024 into 2026.
  • Took the company independent. In 2026 Jade and XD became a fully independent company, Jade and XD LLC, owning its catalog, audience and revenue directly.
  • Launched premium membership. Bonus content on Patreon grew supporter revenue 45%.
  • Expanded to video. I took the brand to YouTube and created The Jade and XD Variety Show, a miniseries mixing sketch comedy, music and live commentary.
  • Took it live. Fan experiences include Jade and XD Game Nights and one-night-only live tapings, including two live podcast shows hosted by Cal State LA’s Cross Cultural Centers.
Timeline
  1. Launch as Two Guys and A GirlCharts on Apple Podcasts, averaging 10K downloads a week.
  2. “An Evening with Jade & X.D.”Live show and recording at Cal State LA.
  3. “An Afternoon with Jade & X.D.”Return live show at Cal State LA.
  4. Spotify Partner podcastDistribution and monetization partnership.
  5. Loud Speakers NetworkJoins the network behind The Read and Gettin’ Grown.
  6. Independent as Jade and XD LLCWeekly, 4.91 stars from 2,100+ ratings, 15K → 150K+ combined audience.
Recognition
Listen
Listen on Spotify Watch on YouTube Patreon

Let’s build what’s next.

Open to Head of Content, Director of Podcast/Audio, Executive Producer, Creative Director and VP of Brand/Community roles. Los Angeles or remote.

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